EQUINOMICS:The Secret to Making Money with Your Horse Business
Whether you are starting or running a horse business, Equinomics: the Secret to Making Money with Your Horse Business will help you build a more profitable and enjoyable business. The easy to understand information and easy to use fill-in the blank forms take the mystery and struggle out of creating a money making horse business.
For over 28 years Lanier has been a consumer and marketing consultant for horse businesses. From small training barns, and manufacturers to organizations and college equine programs, Lanier has extensive experience and insights into the special needs of those who make their living in horse-related businesses. She knows what works and what doesn’t and shares her techniques on every page.
This book contains invaluable information in an easy to read, practical and easy to use format. Regardless of the size of your business or marketing budget, this book can make a real difference.This is the ideal book for anyone trying to start and run a horse business whether it is stable management, barn management, show management or any other horse business.
Testimonials
"If you're sitting around waiting for Prince Charming to come along and save your horse business, your wait is over. Lanier Cordell spells out everything you need to make your horse business a success. Her solutions are easy to understand and implement. Every horse business owner and manager should read this book."
Seth B. Burgess, President of Equimax - Where Jobs and Horse People Find Each Other.
"I’ve worked with Lanier for 11 years. With her help in marketing our program has enjoyed a 500% increase in enrollment! Take advantage of this lady’s expertise- I am certainly glad I did."
Eddie Federwisch - Director Equine Studies, Virginia Intermont College
“Lanier is a regular columnist in Riding Instructor magazine, and her clear and concise method of sharing lnowledge has helped thousands of our readers. Now, with this important book, you have her clear and easy-to-follow advice all in one place and all at one time. If you listen to, and follow, her wisdom, your bottom line will improve - no doubt about it!”
Charlotte Kneeland, Director, American Riding Instructors Association
“Lanier really opened my eyes! Now I know how to look at my business from the perspective of my customer. Understanding the benefit I provide helps me communicate clearly and succinctly with prospective customers. I'm much more successful at securing the work I want now because I know how to communicate in a way that peaks my prospect's interest.”
Carolyn Peckham, Conflict Resolution Specialist for the Horse Industry
“Great guide with a step by step process to start a new business and market it. Normally it would have taken months to gather such information. It saved me time and money that I can now dedicate to client specific marketing.”
Jeanette Rojas, Avalon Treatment Center, Mexico
“It's a must read for anyone considering an Equine Business of any kind. Very common sense, logical and direct. I loved it.”
Eileen "Bud" Roberts, Instructor in Equine Studies Lake Erie College
“Lanier has shown us how to make this organization work. With her help, we have grown more than we ever thought possible.” Lynn Thomas, Co-Founder Equine Assisted Growth and Learning Association
"Lanier's work brings results! Within an hour of submitting a press release that Lanier wrote for my business, I was receiving phone calls from reporters wanting to set up appointments for interviews." Linda J. Myers, Stone Fox Farm
Links
Virginia Intermont College Equestrian Program
Intercollegiate Dressage Association
Riders Interscholastic Federation of North America
Equine Assisted Growth and Learning Association (EAGALA)
American Riding Instructor Association
Equimax - Where Jobs and Horse People Find Each Other