Mar 24 08
I just received an email from a client asking for advice on changing their existing logo. They’ve had it since 1992 and think it looks dated.
I can understand becoming bored with something you’ve used for a long time, however, when it comes to logos and anything else to do with marketing, it isn’t about you, it’s about YOUR CUSTOMERS. (more…)
Mar 19 08
I am working on a new book project “Secrets of Successful Horse Businesses.” If you feel that you are running a successful horse business,(farriers, vets, tack shops, feeds stores, lesson, training, boarding or breeding programs, show facility, etc) and you want to be featured in the book, please send me your contact information and a little about your business. Please email me at espritdeequestre@cox.net
Mar 18 08
For those of you who visit this blog, have read my book or visited the Esprit de Equestre website, you might be interested to know that I am going to be at the Equine Affaire in Columbus, Ohio on April 10. I will be conducting two presentations designed to help you make your horse business more successful.
If you have the time, please make plans to attend. I’ll be happy to speak with you about any particular business issues you may be having.
Mar 17 08
There are two rules to making money in business, any business, increase your income and reduce your costs. For riding instructors increasing income requires you either go up on your fee per lesson or increase the number of lessons. For breeders the only options are to increase the number of foals or increase their price. With a boarding barn, you must either increase the number of stalls or pasture or go up on your fees. As there are only so many hours in a day, a limit to the number of riders you can safely instruct at one time, a limit to the number of horses you can safely manage or house, and because there is always a point where you can raise your rates so high you price yourself out of business, cutting costs may be the most practical choice for boosting your income. The problem is how do you cut costs without compromising the quality of care your horses receive or what you do for your clients? (more…)